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Beer today, gone tomorrow: Sobering figures reveal how a number of America's best known beers are losing massive sales
Look for the brewers to abandon the the brews that are diluting their profits and diversify into craft beers. I suspect brewpubs are the catalyst behind this. Every city has a few now. Groups of guys go out to a brew pub and sample the beers and discover that what beer should taste like. A lot of brewpubs have small bottling operations so you can take home a sixpack. If not, when they go to the store for some beer they look over the import and craft beers for something different.... sales of the top 20 brands dropped 10 million barrels to 149 million, evidence that Americans have turned to craft beers and imports.
GLASS HALF EMPTY: THE EIGHT BIGGEST LOSERS
8. Budweiser
Sales loss (2006-2010): -30 percent - Barrels sold (2010): 18 million
7. Milwaukee's Best Light
Sales loss (2006-2010): -34 percent - Barrels sold (2010): 1.3 million
6. Miller Genuine Draft
Sales loss (2006-2010): -51 percent - Barrels sold (2010): 1.8 million
5. Old Milwaukee
Sales loss (2006-2010): -52 percent - Barrels sold (2010): 525,000
4. Milwaukee's Best
Sales loss (2006-2010): -53 percent - Barrels sold (2010): 925,000
3. Bud Select
Sales loss (2006-2010): -60 percent - Barrels sold (2010): 925,000
2. Michelob Light
Sales loss (2006-2010): -64 percent - Barrels sold (2010): 525,000
1. Michelob
Sales loss (2006-2010): -72 percent - Barrels sold (2010): 175,000