As of June 1st, you can access RFD-TV on 'regular' DirecTv channel 379 and don't need a special digital satellite dish. LOTS of horsey programming, although a lot has that low-tech/home video look.
http://www.agrimarketing.com/show_story.php?id=25362
http://www.rfd-tv.com/start3.html
http://www.agrimarketing.com/show_story.php?id=25362
http://www.rfd-tv.com/start3.html