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How nice to see S&W is focusing on their core firearms business. :roll:

Press Release
Source: Pride Business Development Group


Pride Business Development Group Introduces the Smallest, Lightest and Most Rugged Automated External Defibrillator for Those Who Need It Most, the First Responder
Friday April 30, 9:00 am ET


LOS ANGELES--(BUSINESS WIRE)--April 30, 2004--Pride Business Development Group is proud to introduce the Smith & Wesson® HeartBeat(TM) Automated External Defibrillator (AED) with proprietary "Impact Barrier"(TM) technology.

Now available for purchase, the Smith & Wesson® HeartBeat(TM) AED with "Impact Barrier" technology has been designed and built to be the most rugged, durable, compact and lightest AED available today. Integrated with proprietary "Impact Barrier"(TM) technology, enabling it to better withstand the rigors associated with everything from the concrete jungle to the dirt trails of the great outdoors, the Smith & Wesson® Heartbeat(TM) AED is made to take a serious beating and still perform when called upon to do so during those first crucial minutes of an emergency. It easily fits within the glove box of a Ford Crown Victoria®, a backpack or even the cargo pocket located on a uniform. With its true portability and extreme ruggedness, the Smith & Wesson® HeartBeat(TM) AED represents a necessary addition to the lifesaving tools utilized by today's first responders, such as law enforcement and fire department personnel.

For more information about the Smith & Wesson(TM) HeartBeat(TM) AED, please call Pride Business Development Group toll-free at 866-868-0461.

ABOUT PRIDE BUSINESS DEVELOPMENT GROUP

Pride Business Development Group ("PRIDE") identifies and creates products whose demand is mandated by our changing world, its technology and its culture. PRIDE's Mission is:

To assure quality, dependability, and craftsmanship of production; Create an awareness of products through brand identity and intelligent media saturation; Execute marketing through direct and personal sales contact; Provide reliable service and follow-up to our legion of product users. PRIDE is the holder of the worldwide exclusive license to utilize the trademarks Smith & Wesson® and Bodyguard® on certain personal protective equipment and supplies, including body, vehicle and wall armor. PRIDE is also the holder of the worldwide exclusive license to utilize the trademarks Smith & Wesson® and HeartBeat® on automated external defibrillators ("AED").



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Contact:
Pride Business Development Group
Allison Tepper, 866-868-0461



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Source: Pride Business Development Group
 

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Which may result in a couple more heart attacks. :roll:
 

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Fernando wrote:
So the next time someone in an office drops from a heart attack, the office manager can yell out, "Quick, grab the Smith & Wesson!"
csmkersh wrote:
Which may result in a couple more heart attacks.
Sounds like BRILLIANT marketing to me! :lol: :lol:
 
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